Use cases
Define outcome-oriented phrases that describe what buyers achieve with your product. Used for prompts, insights, and conversations.
Overview
The Use cases page (/use-cases) stores outcome-oriented phrases — the jobs buyers want done when they ask AI for help. Unlike single-word Keywords, use cases read like natural questions or goals (for example, "onboard developers without writing custom auth").
Obsurfable uses these phrases to generate realistic prompts and measure whether AI answers mention your product for the scenarios that matter.
Who it's for
- Product marketers mapping jobs-to-be-done to AI queries
- Founders articulating core value props in buyer language
- Content teams aligning articles and landing pages with how people ask AI for solutions
Prerequisites
- A saved Company profile
- Familiarity with how your customers describe outcomes (not just features)
Step-by-step
- Open Use cases from the dashboard or go to
/use-cases. - Type an outcome phrase in the input field. Press Enter or click Add.
- Add several phrases that represent real buyer goals. Example:
send transactional email without managing servers. - Click Generate more for AI-suggested use cases based on your company context.
- Click individual suggestions to add them, or choose Add all.
- Click Save when your list looks right.
Pair use cases with Keywords for broader topic coverage and with Competitors to see who AI recommends instead of you.
Tips
- Write in the customer's voice. Phrases should sound like something a buyer would type into ChatGPT or Perplexity.
- Focus on outcomes, not features. Prefer "reduce churn with automated onboarding" over "has a workflow builder."
- Cover your top 3–5 jobs-to-be-done first. Depth on core scenarios beats a long tail of edge cases at the start.
- Regenerate after profile changes. Update your Company profile first, then run Generate more for fresher suggestions.
- Avoid duplicate ideas. If two phrases mean the same thing, keep the clearer one.
FAQ
How are use cases different from keywords?
Keywords are terms and topics. Use cases are full outcome phrases that describe a goal or result. Both are used together in prompts and monitoring.
Can I use Generate more on an empty list?
Yes. With a complete company profile, AI can propose starter use cases even if you have not added any manually.
Should use cases mention my product name?
Usually no. Write them as neutral buyer goals. Obsurfable tests whether AI surfaces your brand when users ask about those goals.
How many use cases do I need?
Setup health requires at least one saved use case. Most teams start with 5–15 strong phrases and expand over time.
Do use cases affect site analysis?
They primarily power prompts and visibility monitoring. For crawl-based analysis, configure Sitemaps and llms.txt.