Company prompts

Overview

Company prompts (/prompts/company) is where you define the buyer questions Obsurfable monitors on your behalf. These prompts represent how real people—and AI systems—ask about your category: discovery questions, direct brand lookups, and competitor comparisons.

Under the hood, company prompts are stored as monitoring rows in the shared Obsurfable corpus (corpus_queries with a website_id). When you run them, AI answers are stored as corpus observations so history accumulates over time—including in the Obsurfable engine.

Active prompts are included when you create a new prompt run and in scheduled weekly runs (Pro). You can add prompts manually, generate them from your company profile, edit categories, and archive prompts you no longer need.

Who it's for

• Teams setting up monitoring for the first time
• Marketers refining question coverage after reviewing visibility gaps
• Anyone who wants a reusable prompt library instead of retyping questions for each run

Prerequisites

1. Complete onboarding with company name, URL, and description.
2. (Recommended) Complete your Company profile so Obsurfable can generate relevant prompts.
3. (Recommended) Add competitors for better comparison and gap analysis in runs.

Step-by-step

Open company prompts

1. Go to Prompts → Company prompts, or navigate directly to /prompts/company.
2. Review the Active prompts count (e.g. 12/50 on Free).

Add a prompt manually

1. Click Add prompt.
2. Enter the buyer question and an optional category (e.g. "Pricing", "Comparison").
3. Save—the prompt is immediately available for new runs.

Generate prompts automatically

1. Click Generate from company profile.
2. Obsurfable creates prompts based on your company overview, market, goals, audience, and competitors.
3. Review, edit, or archive any that don't fit.

Edit or archive prompts

1. Click a prompt to edit its question or category.
2. Use Archive to remove a prompt from active runs without deleting history.
3. View archived prompts with Show archived and restore if needed.

Use prompts in a run

1. Return to Prompts and click New run.
2. The new run includes all active company prompts.
3. Open the run, pick a platform, and use Ask on each question.

Tips

• Aim for a mix of discovery (category questions), direct (your brand name), and comparison (you vs. alternatives) prompts.
• Use categories to group prompts by funnel stage or topic—helpful when reviewing per-prompt results.
• On Free, each prompt can only be run once per platform, and your prompt allowance counts distinct prompts. Prioritize your highest-intent questions first.
• Archive stale prompts instead of deleting—this frees a slot while keeping your run history intact.
• Pro increases the limit to 200 active prompts and unlocks re-runs and web search.

FAQ

How many company prompts can I have?

50 active prompts on the Free plan. 200 active prompts on Pro. Archived prompts don't count toward the active limit.

What happens when I archive a prompt?

Archived prompts are excluded from new runs and scheduled jobs. Past runs that included the prompt keep their stored results.

Can I run the same prompt twice?

On Free, each company prompt can be retrieved once per platform (lifetime), so you can see the same question answered by both ChatGPT and Gemini. Pro unlocks unlimited re-runs and web search.

Do scheduled runs use company prompts?

Yes. When automations are enabled on Pro, scheduled runs use your active company prompts every six days.

Why can't I add more prompts?

You've reached the active limit. Archive an existing prompt to free a slot, or upgrade to Pro for a higher limit.

How do generated prompts relate to my company profile?

Obsurfable uses your overview, market, intent goals, audience, and competitors to propose realistic buyer questions. Better setup data produces better generated prompts.