Competitors

Overview

The Competitors page (/competitors) lists the brands and domains AI might recommend instead of yours. This context improves prompts, insights, and visibility reporting by showing who you are compared against in AI-generated answers.

Add competitors manually or click Find more to discover suggestions using AI and web search.

Who it's for

Marketers tracking share of voice in AI answers
Founders in crowded categories who need to know alternate recommendations
Growth teams benchmarking visibility against known rivals

Prerequisites

A saved Company profile with a clear overview
At least a few known competitors (optional — Find more can help discover them)

Step-by-step

Go to Competitors from the dashboard or open /competitors.
Enter a competitor name or domain in the input field. Press Enter or click Add.
Add each rival you care about. You can use brand names (Acme) or domains (acme.com).
Click Find more to run AI and web search for additional competitor suggestions.
Review the suggestion list. Click items to add them individually, or use Add all.
Click Save to store your competitor list.

For stronger competitive prompts, keep Keywords and Use cases up to date as well.

Tips

Include direct and adjacent competitors. AI often recommends alternatives buyers might not have considered.
Use consistent naming. Pick either brand names or domains and stick with one style when possible.
Run Find more periodically. New entrants appear in categories over time; refresh your list quarterly.
Update your company overview first. Better profile context improves discovery quality.
Do not list partners or customers. Keep this list focused on brands that compete for the same AI recommendations.

FAQ

Should I enter domains or company names?

Both work. Domains are precise; brand names are easier to scan. Use whichever your team recognizes fastest.

How does Find more work?

Find more uses your company context plus AI and web search to suggest competitors you may have missed. Results appear as clickable suggestions before you save.

Will Obsurfable crawl competitor websites?

Competitor entries provide context for prompts and insights. Site crawling is configured for your own domain via Sitemaps.

How many competitors should I add?

There is no fixed limit. Start with your top 5–10 direct rivals and expand with Find more as needed.

Do competitors affect setup health?

Yes. Setup health marks this step complete when you have at least one competitor saved.