Topics and positioning
Set intended positioning, topic interests, and brand aliases so Explorer matching stays on-brand.
Overview
Matching quality depends on how clearly you describe what you care about:
- Intended positioning — how AI should describe you
- Topic interests — nudges that pull relevant Explorer prompts into your matched set
- Brand aliases — name variants for mention detection
These live on your company profile / company setup flows (reachable from Overview and Settings-adjacent company screens).
Who it's for
Anyone whose Evidence set looks off-category or whose positioning opportunities fire incorrectly.
Prerequisites
Completed onboarding with a company website.
Step-by-step
- Open your company profile.
- Write a clear intended positioning statement.
- Add topic interests for categories and buyer problems you care about.
- Add brand aliases (product names, abbreviations).
- Return to Overview and refresh coverage.
Tips
- Prefer specific topics over generic industry words.
- Revisit topics when you launch a new product line.
FAQ
Do topics create private prompts?
They steer membership/matching against the public corpus — they are not a weekly private prompt admin UI.