Plans and features
Compare Obsurfable Free and Pro plans — prompt retrieval limits, insights, query trees, site analysis, content, conversations, and automations.
Overview
Obsurfable offers a Free plan to evaluate AI visibility and a Pro plan (plus Agency for multi-client teams) for ongoing monitoring, analysis, and action.
The free plan is designed as a meaningful snapshot: complete onboarding, configure up to 50 company prompts, and run each prompt once to see how AI answers today. Pro unlocks the full AEO/GEO workflow — re-runs, insights, query coverage, site analysis, content, conversations, and automations.
Who it's for
- Free — Teams evaluating Obsurfable, running a one-time AI visibility baseline, or early-stage companies testing the category.
- Pro — Marketing and growth teams actively improving AI citations, mentions, and competitive positioning.
- Agency — Agencies managing AI visibility for multiple client brands with higher website limits.
Prerequisites
Anyone can sign up for Free. Pro requires an active subscription through the in-app billing flow at /subscribe.
Feature comparison
Free plan
| Feature | Free access |
|---|---|
| Account and onboarding | Full multi-step onboarding and company profile |
| Setup | Company, Keywords, Use cases, Competitors, Sitemaps, llms.txt |
| Prompt retrieve | Yes — one run per company prompt (up to 50 active prompts) |
| Web search on retrieval | No |
| Prompt re-runs | No |
| Visibility score | Yes |
| Scrapbook and Annotations | Yes |
| Onboarding website scan | One scrape per website |
| AI token usage | Subject to free-tier safety cap |
Pro plan (and Agency)
Everything in Free, plus:
| Feature | Pro access |
|---|---|
| Prompt retrieve | Unlimited re-runs |
| Web search on retrieval | Yes — richer, current answers |
| Active company prompts | Up to 200 active prompts |
| Insights | AEO/GEO recommendations from retrieval results |
| Query trees | Query fan-out coverage maps and URL verification |
| Site analysis | Full-site crawl and retrieval readiness reports |
| Content | AI-generated posts from insights; export or subdomain publish |
| Generate response | On-brand social replies |
| Conversations | Discovery across Reddit, Quora, LinkedIn, YouTube |
| Automations | Scheduled monitoring and workflow automation |
| AI suggestions | Suggested keywords, use cases, and competitors |
| Agent (Visibility Director) | AI orchestration across monitoring and action |
Agency includes Pro capabilities with higher website/company limits for client work.
Understanding key plan gates
Prompt retrieve (Free — limited)
prompt_retrieve is the only AI feature fully available on Free, with important limits:
- You can create and manage up to 50 active company prompts.
- Each prompt can be retrieved once. After that, you'll need Pro to re-run.
- Web search during retrieval is Pro-only — free retrievals use the model without live web lookup.
This lets you answer: "How does AI talk about us today?" without paying — but not "How has it changed since we published new content?"
Pro-only features
These features require a paid plan:
| Plan feature key | User-facing name | Purpose |
|---|---|---|
content | Content | Generate and publish answer-first posts |
agent | Visibility Director | AI agent across monitoring and action |
query_trees | Queries | Map sub-questions and URL coverage |
site_analysis | Site analysis | Site-wide structure and gap reports |
insights | Insights | Actionable AEO/GEO recommendations |
conversations | Conversations | Find discussions shaping AI narratives |
generate_response | Generate response | Draft on-brand social replies |
automations | Automations | Scheduled runs and workflow automation |
ai_suggestions | AI suggestions | Smart keyword/use case/competitor ideas |
web_search | Web search | Live search during prompt retrieval |
Locked features show a lock icon on the Dashboard but remain visible so you know what's available when you upgrade.
Step-by-step: choose your plan
Start on Free
- Go to app.obsurfable.com/signup?plan=free.
- Complete onboarding.
- Run your company prompts once and review results.
- Decide if ongoing monitoring and insights are worth Pro.
Upgrade to Pro
- From the app, visit Subscribe (
/subscribe) or click upgrade prompts on locked features. - Choose Pro (or Agency if managing multiple clients).
- Complete checkout — your account unlocks immediately.
- Re-run prompts, generate insights, and explore Query trees and Site analysis.
Your Free-plan data — company profile, prompts, and first-run results — carries over. Nothing resets.
Tips
- Use Free for the "before" picture — Run diverse prompts once, screenshot results, then upgrade to measure "after" changes.
- Pro pays off when you act repeatedly — Insights, Content, and re-runs compound when you're actively publishing.
- Query trees + Site analysis pair well — Trees show question-level gaps; site analysis shows structure-level gaps.
- Automations save time on Pro — Schedule prompt re-runs instead of manual weekly checks.
- Agency if you manage 3+ brands — Higher limits and client-friendly workflows.
FAQ
Is the free plan really free?
Yes. You can sign up, complete onboarding, and run prompt retrievals without a credit card. Limits apply to re-runs, web search, and Pro features as described above.
What happens to my data if I don't upgrade?
Your account, company profile, prompts, and first-run retrieval results remain accessible. You simply can't re-run prompts or use Pro features until you subscribe.
Can I switch from Pro to Free?
If you cancel a Pro subscription, you revert to Free limits. Historical data is retained, but re-runs and Pro features stop until you resubscribe.
How is Agency different from Pro?
Agency includes the same Pro feature set with higher limits for managing multiple client websites. Contact sales or check /subscribe in the app for current Agency pricing and company limits.