Entity perception

Overview

Entity perception (/perception) answers: What does AI think we are? Instead of only tracking whether you are mentioned, Obsurfable maps entities (concepts, technologies, competitors) that co-occur with your brand in AI answers—and how those associations change over time.

Who it's for

• Pro teams who want to understand positioning beyond rank-style metrics
• Product marketers checking whether AI associates you with the right category (e.g. "transactional email" vs "marketing automation")

Prerequisites

1. Multiple prompt runs with entity extraction enabled (default on retrieval).
2. Competitors configured for the ownership matrix.

What you see

Competitive entity ownership

A matrix showing, for each entity, what percentage of monitored prompts co-mention your brand versus each competitor.

Entity drift

Entities AI increasingly or decreasingly associates with your answers between recent runs—surfaced as ↑ or ↓ percentage changes.

Influence pathways

Co-mention relationships between entities (e.g. next.js ↔ react ↔ vercel) derived from your prompt run history.

Step-by-step

1. Run prompt scans on a diverse set of company prompts.
2. Open Entity perception from the dashboard or /perception.
3. Review the ownership table — look for entities competitors "own" that you should target in content.
4. Check Entity drift after publishes or repositioning.
5. Use pathways to understand which concept clusters appear together in AI answers.

Tips

• Entity data improves with more prompts and re-runs — a single run gives a thin picture.
• If drift aligns with an incident, prioritize content that reinforces the entities you want to own.

FAQ

How are entities extracted?

Obsurfable extracts named entities from each AI response during prompt retrieval. They are normalized and aggregated per company workspace—not shared across customers.

Is this a knowledge graph product?

Entity perception is a practical ownership and drift view built from your monitoring data. Full cross-industry graph exploration lives in Prompt explorer (corpus-backed).