Prompts

Overview

Prompts (/prompts) is the hub for monitoring how AI answers questions about your brand and category. You manage a library of buyer questions at Company prompts, then create runs that snapshot those questions at a point in time. Each run lets you ask ChatGPT how it would answer today and stores the full responses for comparison.

From the prompts index you can start a new run, open past runs, jump to company prompts, or compare two runs side by side.

Who it's for

• AEO and SEO practitioners observing real AI output instead of guessing at rankings
• Content teams identifying which buyer questions your brand is missing from
• Anyone on the Free plan who wants a baseline visibility check before upgrading for re-runs and web search

Prerequisites

1. Complete onboarding and add your company details.
2. Add at least one company prompt—manually or generated from keywords and use cases.
3. (Optional) Add competitors and keywords in Company settings for richer analysis.

Step-by-step

Open the prompts hub

1. Go to Prompts in the sidebar or navigate to /prompts.
2. Review the list of past runs with timestamps and status.
3. Use the header actions: Compare runs, Company prompts, or New run.

Create a new run

1. Click New run on /prompts.
2. Obsurfable creates a run from your active company prompts and opens the prompt run detail page.
3. On the run page, use Ask ChatGPT on individual prompts or in bulk to capture AI responses.

Open an existing run

1. Click any run in the list on /prompts.
2. You'll land on /prompts/[id] with the run's questions and results.
3. Runs with saved results are read-only; incomplete runs let you edit the prompt list before asking ChatGPT.

Compare runs over time

1. From /prompts, click Compare runs or go to /prompts/compare.
2. Select two runs to see mention and citation changes per question.
3. See Compare runs for details.

Tips

• Start with 5–10 high-intent buyer questions before scaling to your full prompt library.
• Generate prompts from keywords and use cases to cover discovery, comparison, and direct-brand angles.
• On the Free plan, each company prompt can be run once—choose your questions carefully. Pro unlocks re-runs and web search on prompt runs.
• After a run with results, check your AI Visibility Score and generate Insights on Pro.

FAQ

What's the difference between company prompts and prompt runs?

Company prompts are your persistent library of buyer questions (up to 50 on Free, 200 on Pro). A prompt run is a snapshot of those prompts at a specific time, with AI responses stored for that run.

How many prompts can I store?

Free plans support up to 50 active company prompts. Pro supports up to 200. Archive prompts you no longer need to free slots.

Can I run prompts without web search?

Yes. Ask ChatGPT works on all plans. Web search (live retrieval-aware answers) is a Pro feature—toggle it on the prompt run page when available.

Why can't I edit a run?

Once a run has Ask ChatGPT results, it becomes read-only to preserve the snapshot. Create a new run to test again (Pro required to re-run the same company prompt).

How do prompt runs relate to the visibility score?

Your latest completed run with enough results feeds the AI Visibility Score. More prompts with results produce a more representative score.