Prompt runs

Overview

A prompt run (/prompts/[id]) is a working session where you ask AI how it answers your monitored buyer questions. Each run contains the prompts snapshotted from company prompts at creation time, plus the stored AI responses and analysis flags (mentioned, cited, competitors present).

On the run detail page you use Ask ChatGPT to fetch responses one at a time or in bulk. On Pro, you can enable web search for retrieval-aware answers that reflect what models find on the live web.

Who it's for

• Anyone running their first visibility check after setting up company prompts
• Pro users who re-run prompts with web search to track changes after content updates
• Teams reviewing individual AI answers before generating insights or comparing runs

Prerequisites

1. At least one company prompt in your library.
2. A prompt run—create one from Prompts with New run.
3. For web search: a Pro (or Agency) plan.

Step-by-step

Open a prompt run

1. From /prompts, click a run or create New run.
2. You'll land on /prompts/[id] with the run overview: question count and last updated time.

Ask ChatGPT

1. Browse the list of questions in the run.
2. Click Ask ChatGPT on an individual prompt, or use bulk actions to run multiple prompts.
3. Wait for each response—Obsurfable stores the full AI answer and evaluates mention/citation flags.

Enable web search (Pro)

1. On the run page, find the Use web search for Ask ChatGPT toggle.
2. Turn it on before asking prompts—responses will use live web retrieval.
3. Free plan users see an upgrade prompt instead of the toggle.

Review results

1. Once results are saved, the run becomes read-only to preserve the snapshot.
2. Each result shows whether your product was mentioned, your domain was cited, and which competitors appeared.
3. Read the full AI response text for context on framing and sources.

Check score impact and insights

1. After results are saved, scroll to Score impact to see how this run affects your visibility score.
2. Click View insights to generate or open Insights for this run (Pro).
3. Visit Visibility once you've run at least 3 prompts.

Edit an incomplete run

1. If no results are saved yet, you can add, remove, or edit prompts in the run.
2. Once any Ask ChatGPT result is saved, the prompt list locks—create a new run to test again.

Tips

• Run at least 3 prompts to unlock your full AI Visibility Score report.
• Use web search on Pro for answers closer to what users see in ChatGPT with browsing enabled.
• Ask discovery prompts first—they reveal category gaps where competitors may appear instead of you.
• Annotate interesting responses on the run page to build a research log in Annotations.
• After site changes, create a new run and use Compare runs to see what moved.

FAQ

What's the difference between Ask ChatGPT with and without web search?

Without web search, the model answers from its training knowledge. With web search (Pro), it retrieves live web content—closer to how AI products answer with browsing enabled.

Why is my run read-only?

Runs with saved Ask ChatGPT results are locked snapshots. This ensures compare runs and visibility scoring reference consistent data.

Can I re-run a prompt on Free?

Each company prompt can only be run once on the Free plan. Upgrade to Pro to re-run prompts and use web search.

How long do runs take?

Each prompt is one AI call. A run with 20 prompts means up to 20 sequential requests—run a subset first if you're testing.

Where do I see mention and citation details?

On the run page in each result card. For a side-by-side view across two dates, use Compare runs.

How do I get recommendations from a run?

On Pro, open Insights from the run page or go to /insights/for-run/[promptRunId] to generate AEO/GEO recommendations.