Visibility metrics

Transparent AI visibility metrics — share of voice, mention rate, and source-to-mention — with no composite score.

Overview

Visibility (/visibility) shows transparent metrics from your matched Explorer corpus across LLM platforms:

  • Share of voice (SoV) — your mentions vs configured competitors
  • Mention rate — how often you are named in matched answers
  • Source-to-mention — mentions relative to own-domain citations

There is no composite Visibility Score. The product intentionally avoids a single 0–100 rollup.

Who it's for

Marketers and strategists who need explainable AI visibility numbers tied to real answers.

Prerequisites

Coverage refreshed at least once (Coverage).

Step-by-step

  1. Open Visibility in the App nav.
  2. Review metric tiles for the latest snapshot.
  3. Inspect competitor mention breakdowns (SoV denominator).
  4. Open platform breakdowns and cited/uncited pages.
  5. Drill into Evidence when a number needs explanation.

Tips

  • Sync sitemaps so cited vs uncited page inventory stays useful.
  • Recompute after major topic or competitor changes via Overview refresh.

FAQ

Where did AI Visibility Score go?

Obsurfable replaced the composite score with transparent SoV / mention / source-to-mention metrics.

Are metrics live re-runs?

Metrics are computed from matched corpus observations. See Supported platforms.