Opportunities
Actionable findings from matched Explorer evidence — visibility, competitor, citation, positioning, and content gaps.
Overview
Opportunities (/opportunities) are prioritized findings derived from matched Explorer evidence. Each opportunity has a type, summary, priority, and often a recommended action.
Opportunity types
| Type | Meaning |
|---|---|
visibility_gap | You are missing where you should appear |
competitor_gap | Competitors win mentions/recommendations instead |
citation_gap | Mentions without enough own-domain citations (or weak citation presence) |
positioning_accuracy | AI describes you differently than intended positioning |
content_opportunity | Evidence points to a publishable content gap |
Who it's for
Marketers prioritizing the next AEO/GEO work.
Prerequisites
Coverage ready (or at least a refresh with some matches). Warming accounts may see empty queues.
Step-by-step
- Open Opportunities.
- Sort/scan by priority.
- Open an opportunity for evidence links (prompts, answers, citations).
- Create or follow the recommended Action.
- Mark progress as you execute in Content / Circuit / profile updates.
Tips
- Always open evidence before writing content — opportunities are claims with receipts.
- Refresh coverage after major site or positioning changes.
FAQ
Are opportunities the same as old Insights?
They replace the older insights-centered loop with corpus-matched findings tied to Actions.